Présidence de la République : Thione Niang nommé Ambassadeur itinérant pour piloter le « Nation Branding »
Appointed by presidential decree, Thione Niang now holds the position of Ambassador-at-Large to the Presidency of the Republic. A mission he summarizes with clarity and commitment.
“As Ambassador-at-Large, and under the authority of the President of the Republic, I work to strengthen Senegal’s image and attract strategic investments and partnerships,” he explains. “I lead the nation branding and soft power strategy, I mobilize the influential diaspora and international investors, I cultivate high-level relationships, I advise the President on geopolitical issues, and I act as Special Envoy for flagship national projects.”
This roadmap places economic attractiveness and international influence at the heart of its actions. Through a deliberate nation branding and soft power strategy, the aim is to promote Senegal's strengths, unite its talent worldwide, and position the country as a prime destination for investors and strategic partners.
Social entrepreneur, author and recognized figure in the commitment of the African diaspora, Thione Niang puts at the service of this mission an international network and proven experience in mobilizing energies for the benefit of the development of the continent.
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