Un mois sans Conseil des ministres : Khadim Bamba Fall dénonce la faillite de la communication gouvernementale !
The current government's communication strategy is going through a turbulent period. This is certainly the assessment made by Khadim Bamba Fall, a member of the Pastef party, who denounces a communication system that is exhausted and incapable of conveying the executive's record to the Senegalese people.
In a Facebook post, Khadim Bamba Fall bluntly asks: "Ultimately, who is communicating for this government?" He believes that the ministers responsible for public speaking are consistently delivering disastrous media appearances, focusing more on partisan politics than on government action.
The former director and coordinator of BAOS notably criticizes these ministers for having chosen to focus their interventions on Ousmane Sonko, to the detriment of the daily concerns of citizens.
A month without a cabinet meeting
The founder of the NGO "Village du Migrant" has drawn up a list of dysfunctions he considers symptomatic. After a month without a cabinet meeting, Khadim Bamba Fall reveals that no proactive communication has been implemented to fill this institutional silence.
The Pastef counter-model
To support his criticism, Khadim Bamba Fall evokes the memory of a communication strategy he considered more effective at the time, the one implemented under the Pastef era. He details its structure: regular public communication exercises on current events, a systematic press briefing by the minister spokesperson after each Council of Ministers meeting, followed by dissemination by the party, its debaters, and its content creators, tasked with popularizing government action as close as possible to the communities.
“Pastef is not just a political apparatus, it is a communication machine,” he concludes, drawing a strong contrast between this well-oiled machine and what he perceives as the current improvisation.
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NB: Avez-vous observé comme la nouvelle bulle "Ndeye Khady Ndiaye, qui veut dire toute la vérité sur Sonko " a eu une vie éphémère ? Moi, je pensais que cela pourrait tenir au moins une semaine, même s'il n'y a plus de Macky Sall pour financer l'entretien du mensonge. Mais cela n'a même pas fait 4 jours. Or, il faut savoir que le dégonflement rapide de cette bulle peut encore repousser nos élections. Eh, oui ! On en est là. Hors de question d'organiser des élections sans avoir porter un bon coup à Sonko.
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