Lutteurs les plus rentables : le Top 3 de Aziz Ndiaye, l’actuel Roi des arènes exclu
The economic model of wrestling today rests on three pillars: ticket sales, sponsorships, and pay-per-views. To make their fights profitable, promoters must find a balance between these three revenue streams, since they can't win on all fronts. And the best way to achieve this is to sign bankable wrestlers.
These are classified into three categories. "First, there are those that are true marketing products, capable of attracting sponsors, making pay-per-views work, and filling the stands," explains former wrestling promoter Aziz Ndiaye in Le Soleil. "Then, there are those that primarily generate strong ticket revenue. Finally, there are those that perform poorly in both pay-per-view and ticket sales."
In the first group, the businessman includes Modou Lô and Balla Gaye, "the only ones to meet all the criteria: they make promoters run, attract sponsors and interest pay-per-view operators."
According to Aziz Ndiaye, the trio of the most profitable wrestlers is completed by Siteu, "who has a strong appeal to promoters and partners." Just outside the top three, the former promoter places Sa Thiès, the current King of the Arena. "This status naturally gives him great popularity and a significant amount of goodwill," the businessman explains.
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