JEAN FRANÇOIS HUERTAS, DIRECTEUR ADJOINT DU GROUPE QNET : « QNET est une opportunité mondiale pour l’entrepreneuriat, en particulier pour les Africains »
La rédaction de Seneweb a eu l’honneur de recevoir Jean-François Huertas, Directeur Général Adjoint du groupe QNET. Au cours de cet entretien exclusif, il est revenu sur l’histoire, les activités et les défis de cette multinationale de la vente directe, tout en adressant un message aux jeunes Africains.
QNET, une société mondiale en pleine expansion
Créée et enregistrée à Hong Kong, QNET s’impose comme l’une des entreprises phares de la vente directe. « Nous sommes présents dans près de 100 pays avec plus de 34 bureaux à travers le monde », a expliqué Jean-François Huertas. Si la société a d’abord construit son succès en Asie, elle s’est progressivement implantée en Afrique, en Europe, au Moyen-Orient et en Amérique latine.
Son modèle repose sur un réseau de distributeurs indépendants qui commercialisent un large catalogue de produits. « Nous proposons des compléments alimentaires, des produits de beauté, des articles pour le confort de la maison et même des produits de luxe », précise le directeur général adjoint.
La méconnaissance, principal défi de QNET
Si QNET est aujourd’hui une entreprise reconnue à l’international, elle n’échappe pas aux difficultés rencontrées par le secteur. « Le principal problème est la méconnaissance du système de vente directe. Dans certains pays, ce mode de distribution reste mal compris, ce qui entraîne des interprétations parfois erronées », souligne Jean-François Huertas.
L’entreprise fait également face à des abus : certaines personnes utilisent son nom à des fins trompeuses, nuisant à son image. « Nous prenons des mesures fermes, y compris juridiques, pour protéger notre marque », ajoute-t-il.
L’éducation, clé de la transparence
Pour remédier à ces incompréhensions, QNET mise sur la pédagogie. « Nous travaillons avec les autorités locales, les associations et les organismes de régulation pour faire connaître notre activité, expliquer notre modèle et démontrer notre proposition de valeur », explique M. Huertas.
Un message pour la jeunesse africaine
Au cours de cet entretien, Jean-François Huertas a adressé un message particulier aux jeunes des pays francophones : « Renseignez-vous bien. C’est une activité sérieuse et reconnue. La libre entreprise est une belle opportunité pour lutter contre le chômage et bâtir son avenir. Mais il faut de la rigueur, de la documentation et de la discipline. »
Il encourage ainsi les jeunes à saisir les opportunités offertes par QNET pour développer leur esprit entrepreneurial et créer leurs propres sources de revenus.
Vers un avenir prometteur en Afrique
Présente dans plusieurs pays francophones, QNET compte intensifier ses efforts dans la sous région. « Nous espérons réaliser de belles choses et contribuer au développement de l’entrepreneuriat local », conclut Jean-François Huertas.
Avec son modèle de vente directe, l’entreprise entend poursuivre son expansion en Afrique tout en renforçant la confiance et la transparence autour de son activité.
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Il y a d'autre part au Sénégal un système d'arnaque par des malfrats se réclamant de QNet alors qu'ils n'ont aucun lien.
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